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Hello, I'm
larahKatigbak
Visual Designer Specializing in
Branding, Marketing, & Art Direction
Experience in Design & Illustration
Satisfied Clients
Trusted by Known Brands
Featured WORKS
Featured Campaigns
XIAOMI X TAKOPIIE
Fun Made Bigger
with Redmi Pad Pro
CHALLENGE
Xiaomi wanted to spotlight their new Redmi Pad Pro to a community that actually pushes devices to their limits, digital artists. The task was to introduce a brand-new tablet and its accessories in a way that proved its value inside a real creative workflow, and show artists why this device matters through authentic, creative-led storytelling.
SOLUTION
I approached the content from an artist’s perspective, shaping the video around multitasking, sketching, and my real creative workflow. By showcasing features like the keyboard, stylus responsiveness, and split-screen flow, the tablet naturally integrated into an artist’s routine. The final piece felt playful, efficient, and genuinely helpful, positioning the device as a real creative upgrade, not just another gadget.
TIKTOK
⟶ 1.2M Views
⟶ 92.4K Likes
⟶ 27.4K Saves
BRAND RESPONSE
⟶ High Satisfaction
⟶ Pleased with High Results &
Exposure
TRESEMMÉ X TAKOPIIE
Back To Care, Ready To Dare with TRESemmé
CHALLENGE
TRESemmé needed a message that would genuinely resonate with my audience of artists, creatives who often equate burnout with productivity. The challenge was to position haircare as part of a meaningful self-care routine, not a detour from the grind.
SOLUTION
I anchored the video in a relatable truth: creatives neglect themselves to keep creating. By telling that story and weaving TRESemmé’s Color Vibrance System with AminoBond+ into my own routine, the product became a natural symbol of choosing care over burnout. The result was a piece that felt personal, honest, and deeply aligned with what my audience values.
TIKTOK
⟶ 7.1M Views
⟶ 14.1K Likes
⟶ 846 Saves
BRAND RESPONSE
⟶ Consistently Positive
⟶ High Satisfaction
⟶ Pleased with Creative Direction
TRESEMMÉ X TAKOPIIE
TRESemmé for the Big Day with Aminobond+
CHALLENGE
TRESemmé initially approached the campaign with a straightforward brief—highlight vibrant, long-lasting color by showing my creative process and past hair eras inspired by the Color Vibrancy System with AminoBond+. But while the idea was visually strong, it lacked a deeper emotional anchor.
SOLUTION
I reframed the campaign around a personal win: graduating as valedictorian. By anchoring the story in a real achievement, the product naturally became part of the narrative, something that helped me feel polished, confident, and “photo-ready” for the moment. Showing my hair’s longevity across months made the value tangible. The result was a campaign that positioned TRESemmé as a brand that shows up for your biggest wins.
TIKTOK
⟶ 2.1M Views
⟶ 6.2K Likes
⟶ 363 Saves
BRAND RESPONSE
⟶ Consistently Positive
⟶ High Satisfaction
⟶ Pleased with Creative Direction
TAKOPIIE ONLINE SHOP
BINI Mousepads
Merch Promo
CHALLENGE
BINI fan merch was everywhere, but the market was crowded with shirts, photocards, and the same repeating formats. I wanted to launch something different, which is a unique mousepad. The challenge was figuring out how to position a non-traditional merch item so it didn’t get buried under the usual products, while still making it feel exciting, desirable, and worth rushing to buy.
SOLUTION
I tapped into what the fandom was already searching for and noticed a gap. Almost no one was offering unique mousepads merch. So I built the content around that “must-have” discovery moment, highlighting the artwork, the quick sellouts, and the excitement of a restock. By leaning into trend behavior and satisfying product visuals, the video became instantly shareable and turned the mousepad into my most in-demand release.
TIKTOK
⟶ 227.8K Views
⟶ 14.5K Likes
⟶ 1,893 Saves
FACEBOOK
⟶ 258K Views
⟶ 5.4K Likes
⟶ 296 Shares
SALES
⟶ 450+ Units Sold at ₱600
⟶ 6 digit profit
⟶ 5 Star Ratings
TAKOPIIE ONLINE SHOP
Bada Lee in My Artstyle T-shirt Merch Promo
CHALLENGE
Bada Lee was exploding across social media, but the fandom space was already drowning in fast, low-effort merch. The challenge was turning a viral moment into a product that felt distinctly mine, something fans actually wanted, not just another trend-chasing item.
SOLUTION
I reframed the hype through my own art style. By filming the illustration process and revealing the artwork printed on a shirt at the end, the content hit both the “fan moment” and the “art reveal” dopamine triggers. The mix of timing, originality, and process-based storytelling made the merch feel exclusive, driving massive traction, shares, and one of my highest-earning product drops to date.
TIKTOK
⟶ 698K Views
⟶ 130.3K Likes
⟶ 14.7K Saves
SALES
⟶ 600+ Units Sold at ₱670
⟶ 6 digit profit
⟶ 5 Star Reviews
TRESEMMÉ X TAKOPIIE
Vibrant Colors in My Art & In Real Life (Tutorial)
CHALLENGE
My engagement was slowing, and a standard sponsored post wouldn’t land. The challenge was creating content my audience actually cared about while naturally integrating TRESemmé’s Vibrancy System into something educational and worth saving.
SOLUTION
Instead of treating it as an ad, I built the video around a long-requested tutorial of how I make my colors vibrant. By teaching my actual coloring process, the thing my audience knows me for, I earned their attention first. Then I mirrored the idea visually and conceptually by showing how TRESemmé’s Vibrancy System keeps my real-life hair just as bright. The brand mention became a natural extension of the lesson, making the ad feel smooth, useful, and highly shareable.
INSTAGRAM
⟶ 22.7K Views
⟶ 2.5K Likes
⟶ 283 Shares
BRAND RESPONSE
⟶ Consistently Positive
⟶ High Satisfaction
⟶ Pleased with Creative Direction
I’m Larah Katigbak, a multidisciplinary creative who builds worlds through color, composition, and story.
Before I ever learned the word “design,” I was already making things. I was the kid selling origami, crocheted toys, loom bands, not because I needed to, but because creating something and watching people smile lit me up. I didn’t know it then, but that instinct to build, to imagine, to turn ideas into something tangible would become the foundation of everything I do today.
About
ME
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