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Hello, I'm

larahKatigbak

Visual Designer Specializing in
Branding, Marketing, & Art Direction

Years of Experience in
Design & Content Creation

Satisfied Clients

Trusted by Known Brands

Featured WORKS

Featured Campaigns

PAYLESS INSTANT NOODLES
Payless GET MORE Campaign

CHALLENGE

Payless’ “Get More” campaign centers around the idea that with the new Payless Instant Noodles, you get more — more noodles, more satisfaction, and an extra-big experience. The campaign needed to make this promise feel visually exciting and immediately understandable.

The challenge was translating this exaggerated “XTRA BIG” idea into a storyboard while the creative direction continued to evolve. As the copy and visual requirements changed, the frames needed to be constantly revised while still keeping the central campaign message clear, cohesive, and engaging.

SOLUTION

I refined the existing storyboard across multiple rounds of revisions, adapting the visuals to changes in copy, creative direction, and production requirements. This included adjusting compositions, characters, environments, framing, and visual details while keeping the “XTRA BIG” idea consistent throughout the scenes.

As the direction shifted toward a more realistic look, I also created and refined the visual references to better communicate the intended look and feel of the final production.

Working closely with the creative team, I helped ensure that each iteration stayed aligned with the campaign message while becoming clearer and more production-ready.

VML x McDonald's Philippines
Grimace Tumbler
Launch Campaign

CHALLENGE

McDonald’s Philippines needed to build excitement and urgency around the launch of the limited-edition Grimace Tumbler, available exclusively through the MyMcDonald’s Rewards app. The campaign needed to drive app engagement, communicate collectibility, and create social buzz around a highly limited drop while staying playful, instantly recognizable, and aligned with Grimace’s character appeal.

SOLUTION

As the Art Director, I approached the campaign as a teaser-to-launch rollout, building anticipation through Grimace’s playful “secret” reveal before transitioning into the final promotional assets. I contributed in the visual execution across the campaign, from teaser ideation and on-set framing direction to photo editing, color grading, and text hierarchy. The final outputs were designed to feel playful, collectible, and social-first, helping drive excitement around the limited-edition tumbler launch.

McDonald's Rewards App x FIFA WORLD CUP
Chant Wars
( Campaign Concept Pitch )

CHALLENGE

We were tasked with developing a conceptual game experience within the McDonald’s app to promote FIFA World Cup 26 deals and bring the energy of football fandom into the McDonald’s Rewards app.

SOLUTION

CHANT WARS was one of the concepts I pitched: a quick, chant-based game where users choose their squad, chant for 10 seconds, build their hype level, and unlock exclusive FIFA rewards based on their performance.

I explored the experience across the game flow, reward mechanic, and visual direction, using Squishmallows as the stadium crowd to make the experience feel playful, social, and distinctly McDonald’s.

While CHANT WARS was not the final concept selected, the direction received a positive feedback and praise from the creative team, and was closely aligned with the broader campaign experience that was ultimately developed.

XIAOMI X TAKOPIIE
Fun Made Bigger
with Redmi Pad Pro

CHALLENGE

Xiaomi wanted to spotlight their new Redmi Pad Pro to a community that actually pushes devices to their limits, digital artists. The task was to introduce a brand-new tablet and its accessories in a way that proved its value inside a real creative workflow, and  show artists why this device matters through authentic, creative-led storytelling.

SOLUTION

I approached the content from an artist’s perspective, shaping the video around multitasking, sketching, and my real creative workflow. By showcasing features like the keyboard, stylus responsiveness, and split-screen flow, the tablet naturally integrated into an artist’s routine. The final piece felt playful, efficient, and genuinely helpful, positioning the device as a real creative upgrade, not just another gadget.

TIKTOK
⟶ 1.2M Views
⟶ 92.4K Likes
⟶ 27.4K Saves

BRAND RESPONSE
⟶ High Satisfaction
⟶ Pleased with High Results &
     Exposure

TRESEMMÉ X TAKOPIIE
Back To Care, Ready To Dare with TRESemmé

CHALLENGE

TRESemmé needed a message that would genuinely resonate with my audience of artists, creatives who often equate burnout with productivity. The challenge was to position haircare as part of a meaningful self-care routine, not a detour from the grind.

SOLUTION

I anchored the video in a relatable truth: creatives neglect themselves to keep creating. By telling that story and weaving TRESemmé’s Color Vibrance System with AminoBond+ into my own routine, the product became a natural symbol of choosing care over burnout. The result was a piece that felt personal, honest, and deeply aligned with what my audience values.

TIKTOK
⟶ 7.1M Views
⟶ 14.1K Likes
⟶ 846 Saves

BRAND RESPONSE
⟶  Consistently Positive
⟶  High Satisfaction
⟶  Pleased with Creative Direction

TRESEMMÉ X TAKOPIIE
TRESemmé for the Big Day with Aminobond+

CHALLENGE

TRESemmé initially approached the campaign with a straightforward brief—highlight vibrant, long-lasting color by showing my creative process and past hair eras inspired by the Color Vibrancy System with AminoBond+. But while the idea was visually strong, it lacked a deeper emotional anchor. 

SOLUTION

I reframed the campaign around a personal win: graduating as valedictorian. By anchoring the story in a real achievement, the product naturally became part of the narrative, something that helped me feel polished, confident, and “photo-ready” for the moment. Showing my hair’s longevity across months made the value tangible. The result was a campaign that positioned TRESemmé as a brand that shows up for your biggest wins.

TIKTOK
⟶ 2.1M Views
⟶ 6.2K Likes
⟶ 363 Saves

BRAND RESPONSE
⟶  Consistently Positive
⟶  High Satisfaction
⟶  Pleased with Creative Direction

TRESEMMÉ X TAKOPIIE
Vibrant Colors in My Art & In Real Life (Tutorial)

CHALLENGE

My engagement was slowing, and a standard sponsored post wouldn’t land. The challenge was creating content my audience actually cared about while naturally integrating TRESemmé’s Vibrancy System into something educational and worth saving.

SOLUTION

Instead of treating it as an ad, I built the video around a long-requested tutorial of how I make my colors vibrant. By teaching my actual coloring process, the thing my audience knows me for, I earned their attention first. Then I mirrored the idea visually and conceptually by showing how TRESemmé’s Vibrancy System keeps my real-life hair just as bright. The brand mention became a natural extension of the lesson, making the ad feel smooth, useful, and highly shareable.

INSTAGRAM
⟶ 22.7K Views
⟶ 2.5K Likes
⟶ 283 Shares

BRAND RESPONSE
⟶  Consistently Positive
⟶  High Satisfaction
⟶  Pleased with Creative Direction

TAKOPIIE ONLINE SHOP
Bada Lee in My Artstyle T-shirt Merch Promo

CHALLENGE

Bada Lee was exploding across social media, but the fandom space was already drowning in fast, low-effort merch. The challenge was turning a viral moment into a product that felt distinctly mine, something fans actually wanted, not just another trend-chasing item.

SOLUTION

I reframed the hype through my own art style. By filming the illustration process and revealing the artwork printed on a shirt at the end, the content hit both the “fan moment” and the “art reveal” dopamine triggers. The mix of timing, originality, and process-based storytelling made the merch feel exclusive, driving massive traction, shares, and one of my highest-earning product drops to date.

TIKTOK
⟶ 698K Views
⟶ 130.3K Likes
⟶ 14.7K Saves

SALES
⟶ 600+ Units Sold at ₱670
⟶ 6 digit profit
⟶ 5 Star Reviews

Featured ARTWORKS

I’m Larah Katigbak, a multidisciplinary creative who builds worlds through color, composition, and story.

Before I ever learned the word “design,” I was already making things. I was the kid selling origami, crocheted toys, loom bands, not because I needed to, but because creating something and watching people smile lit me up. I didn’t know it then, but that instinct to build, to imagine, to turn ideas into something tangible would become the foundation of everything I do today.

 

About

ME

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